Home of some of Greece’s biggest TV stars and better-known international TV formats, ALPHA is among the country’s Top-3 stations. A family-oriented station, it focuses on light entertainment and live programming as well as news and informative shows. It reaches its audience through various consumer touch points and platforms: free-to-air, online and mobile, engaging its viewers in multiple ways. ALPHA also has its own studios for in-house productions. ALPHA’s programs are transmitted to Australia (TV Plus) and the US (Dish). Selected programs are also transimitted to Cyprus (SIGMA).